Welcome to Sturgis Events, the 4.5 acre venue designed to showcase the best in motorcycling during the annual Sturgis Motorcycle Rally.

Easy to find, Sturgis Events is located in the heart of Sturgis, South Dakota between 2nd and 3rd streets on Lazelle Street. 

Sturgis Events

Relax in Comfort
 
-   Meet up with friends and associates for a bite to eat in the food court.
-   Enjoy a cold beer or lemonade while you shop or rest in our abundant shade.

Convenient Bike Parking 

-   We offer convenient, secure, affordable parking for bikes.
-   When you're on Lazelle Street turn north onto 2nd street and we'll guide you in. 

Centrally Located

One block north of Main Street, Champions Park is a quick walk to anything downtown Sturgis: 

- Motorcycle Expo @ Community Center
- Sturgis Armory Vendors
- Sturgis Harley-Davidson
- Sturgis Motorcycle Museum   

Lazelle Street is the major route WEST to the rides and activities throughout the Black Hills, and to all the action EAST of Sturgis.